Aspira engages RCCG campground with Viva, Oracare demos and sales

Sponsored content: Aspira Nigeria Limited recently engaged consumers at the Redeemed Christian Church of God (RCCG) Campground through an on-ground activation featuring Viva Dishwashing Liquid, Viva Detergent and Oracare Toothpaste. The initiative combined product demonstrations, consumer education on everyday household hygiene, and direct retail sales, allowing attendees to learn how to incorporate the products into their routines and purchase them on site. Speaking at the event, Barbara Onianwah, Head of Marketing at Aspira Nigeria Limited, said the company values meeting consumers in their everyday environments to show how its products can simplify household tasks. She emphasized that such engagements are about creating meaningful experiences, building familiarity and earning a place in consumers' daily lives, rather than merely placing a product in front of them. The RCCG campground activity forms part of Aspira's broader consumer engagement strategy in Nigeria's FMCG sector, where manufacturers are increasingly using direct interactions to combine product awareness, education and retail access. For consumers, these events offer a chance to try trusted household and personal care brands, receive practical usage tips, and buy products at the point of engagement. Will you look out for similar on-ground activations in your area to test new household products and get hands-on guidance?

SOURCE: https://dailypost.ng/2026/08/26/aspira-engages-consumers-at-rccg-campground-with-viva-oracare/