BBNaija Season 11 premieres July 26 with ₦160m prize, Ebuka returns as host
MultiChoice Nigeria announced BBNaija Season 11 will premiere Sunday, 26 July 2026 at 7pm WAT on Africa Magic Showcase and Africa Magic Family channels, unveiling a ₦160 million prize package including ₦100 million cash and a brand-new SUV—the largest in franchise history. The season theme 'Everything Is For The Taking' reflects the competitive nature and opportunities for contestants over the 10-week period.
The show will feature 24/7 coverage via DStv Channel 198 and GOtv Channel 49, with streaming available on DStv Stream and GOtv Stream platforms. Sports betting company betPawa joins as headline sponsor, while Guinness returns as Gold Sponsor and Minimie as Associate Sponsor. Media personality Ebuka Obi-Uchendu returns to host his fourth consecutive season since first taking the role in 2017.
Physical auditions were held May 22-24, 2026 across Lagos, Abuja, and Enugu for applicants aged 21 and above with valid identification. MultiChoice subscribers who renew or upgrade packages through MyDStv and MyGOtv apps will receive additional voting benefits during the season—voting remains a key viewer participation element.
Since returning in 2006, BBNaija has produced entertainers, entrepreneurs, and media personalities who've built careers post-show, making it a significant part of Nigerian pop culture and a platform for brands targeting young audiences.
Are you planning to follow this season through traditional broadcast or streaming platforms?