Davido's sister Sharon Adeleke questions why her business hasn't clicked despite access to funds
Sharon Adeleke, Davido's elder sister and CEO of luxury wig brand Ronawigs, has shared a candid reflection on privilege, pressure, and the realities of building a successful business. In a video posted on her Instagram story yesterday, the entrepreneur opened up about a recent conversation with her therapist where she questioned her own progress despite having access to opportunities and funding that many people can only dream of.
Sharon said she often compares herself to entrepreneurs who started their businesses with as little as $5,000 and later grew them into million-dollar companies. In contrast, she revealed that she began her own journey with "hundreds of thousands" but still finds herself wondering why things have not fully clicked. Sharon said this experience taught her an important lesson: money alone does not guarantee success. She emphasized that knowing how to use money is more important than simply having it.
According to Sharon, without proper planning and direction, even large amounts of funding can be wasted with little to show for it. She also highlighted the role of strategy in business growth, stressing that building a business requires discipline, consistency and accountability, not just delegation or visibility. Another major factor she mentioned was the importance of having the right team, noting that while money can help assemble a team, it cannot automatically guarantee competence, alignment or shared goals.
As someone who grew up with wealth and influence, Sharon's openness admitted to doubt, self-questioning and the pressure that can come with privilege. She is also the Chief Financial Officer of Davido Music Worldwide (DMW), her brother's record label.