IBPLC Launches FIFA World Cup 2026 Squad with Budweiser, Trophy Lager, Hero Lager, Flying Fish Nationwide
Sponsored content: International Breweries PLC (IBPLC) has unveiled its FIFA World Cup 2026™ Squad featuring Budweiser, Trophy Lager, Hero Lager and Flying Fish brands, each authorized by FIFA to activate the tournament in Nigeria. The activation runs throughout the World Cup (48 teams across Canada, Mexico, and the United States) with nationwide promotions, prizes, and match-viewing experiences at bars, outlets and fan locations. Budweiser brings fans closer to the global spectacle as the Official Beer Sponsor since 1986. Trophy Lager rallies football-loving Honourables through fan engagement initiatives. Hero Lager champions community pride and football passion. Flying Fish adds vibrant, refreshing twists to match day occasions. Consumers can win prizes through brand-specific promotions while enjoying electrifying viewing experiences. All events include no and low-alcohol options with responsible beverage service training. Fans should follow the official social media pages of Budweiser, Trophy Lager, Hero Lager and Flying Fish for updates on promotions, viewing party schedules, participation mechanics and prize announcements. Which brand's World Cup experience will you engage with first - Budweiser's global spectacle, Trophy Lager's fan engagements, Hero Lager's community pride, or Flying Fish's refreshing twist?