Maltina brings joy through flash mobs and gifts across Nigeria
Maltina launched the 'Nourishment Fit For You' initiative with surprise flash mob performances across Lagos, transforming public spaces into scenes of joy. The brand expanded gifting experiences to Enugu, Port Harcourt, and Abeokuta, reaching over 5,000 consumers in one day. Portfolio Manager Elohor Olumide-Awe explains the initiative celebrates 'childlike joy that still exists in all us.' As Maltina marks 50 years, the campaign reinforces its identity as a brand committed to meaningful experiences beyond refreshment.