NDC defends campaign strategy: 4 town halls held, says substance over noise
NDC National Publicity Secretary Osa Director told Arise Television Sunday that the party's 2027 campaign prioritizes substance over noise, countering critics who claim they're lagging behind rivals. "We are not behind; our campaign is simply not one of noise without substance," Director said, revealing the party has held at least four town halls with citizens so far.
The Nigeria Democratic Congress says it was among the first parties to begin campaigning ahead of the 2027 general elections. Rather than large rallies or social media bombardment, NDC's strategy centers on direct citizen engagement through town halls where they listen to concerns and present their plans. Director described the approach as deliberate and focused on meaningful dialogue.
This defense comes amid growing scrutiny of opposition readiness as the ruling APC and other parties ramp up visible campaign activities. NDC's bet: depth of engagement beats breadth of noise. Whether town halls can compete with the spectacle and reach of traditional Nigerian campaign machinery remains the open question.
Will direct citizen engagement translate to electoral traction, or does Nigerian politics still reward the loudest rallies and biggest billboards?