Nigerian Breweries Launches Anniversary Campaign, Offers ₦1M for Shared Memories
Sponsored content: Nigerian Breweries Plc has launched its 80th anniversary campaign titled 'Together, Every Moment,' inviting Nigerians at home and abroad to share photographs and videos that show how the brewery’s brands, people, investments or wider impact have been part of their lives, businesses and communities over the past eight decades. The campaign builds on a National Story Collection, aiming to create a living archive of moments that intersect with Nigerian Breweries’ history. From the submissions, 80 memories will be selected; each winner will receive ₦1 million along with other prizes. Selected stories will be featured across films, editorial features, social media, outdoor displays, anniversary experiences and the company’s commemorative archive. Participation is free. Interested persons can upload memories at www.nbplc.com/80 or via social media using the hashtags #NigerianBreweriesAt80 and #NBAt80 while tagging @nigerianbreweriesplc. Thibaut Boidin, Managing Director/CEO of Nigerian Breweries, said the anniversary should celebrate the people and moments that made the company’s journey possible, not just the corporation itself. The campaign also forms part of a wider anniversary programme that includes consumer participation, films, media storytelling, cultural experiences and commemorative events, all highlighting the shared history between the brewery and Nigerians.