Omolara Dada leads Busha’s B2B marketing, shares fintech trust and salary tips

Omolara Dada, senior product marketing manager at Nigerian digital asset exchange Busha, says she built the company’s B2B marketing function from scratch by first defining exactly who the customer is and what problem they genuinely care about. With over six years in African fintech—including roles at Y Combinator‑backed Banking‑as‑a‑Service platform Anchor and earned‑wage‑access product Earnipay—she explains that moving money and building trust are the core of both traditional fintech and digital‑asset products. The biggest hurdle in crypto marketing, she says, is the education burden: explaining what a stablecoin is before selling the product, plus navigating evolving regulation and public skepticism. On salary negotiation, she warns early‑career professionals against accepting the first offer, noting most employers leave room for negotiation and that silence can cost significant earnings over a career. She advises candidates to take a day, ask about flexibility, and counter‑offer professionally. Dara also shares a personal skill gap: she wishes to become fluent in data analytics to draw her own insights, while acknowledging she excels at detailed, operational work—trackers, follow‑ups, and process tidiness—but finds it unexciting. She now takes a data course to close that gap.

SOURCE: https://techcabal.com/2026/07/31/quick-fire-%f0%9f%94%a5-with-omolara-dada/