Seinde Signature partners Deyemi Okanlawon for Sarah Baker's fragrance launch in Nigeria
Seinde Signature, Nigeria's leading niche fragrance retailer, partners Nollywood actor Deyemi Okanlawon for international perfumer Sarah Baker's multi-city fragrance launch in Nigeria. The collaboration will showcase Baker's signature creations, Velvet Vendetta and Vava Vanilla, across three major cities with theatrical performances that translate scents into storytelling.
The tour begins in Abuja on April 16, continues in Port Harcourt on April 17, and culminates in Lagos on April 18. The Lagos event will feature a theatrical interpretation of the fragrances' creative narratives with Mr. Okanlawon leading actors in a staged performance designed to bring scent to life through storytelling.
This partnership highlights Nigeria's growing luxury retail sector and its intersection with global niche fragrance markets. Okanlawon noted this positions him among the first Nigerian actors to collaborate at this level within the global fragrance industry, while Seinde Signature's General Manager described it as 'an alignment of two creative visions rooted in storytelling, craftsmanship, and uncompromising artistry.'
Will you attend any of the fragrance launches, and how do you see Nigeria's luxury retail scene developing globally?