Showunmi: Govt spokespersons need professional training to improve image
Former Atiku spokesperson Showunmi says poor communication skills damage government image and credibility. He cites the Bwala/Mehdi interview controversy as evidence, calling for structured training frameworks like the '4+1' approach to redirect hostile questions without evasion. Training should include non-verbal communication mastery and situational awareness to handle global media environments. Governments must treat communication as a professional discipline requiring continuous preparation.