Spotify Royalties: Nigerian Artists' Growth Plateau

Nigerian artists earned over ₦143 billion ($105.62 million) from Spotify since 2023, but growth stalled between 2024-2025 despite 170% local stream increases. The issue lies in Spotify's territorial pricing model: Nigerian streams pay ₦1.98 per play versus $10,000 per stream in Sweden due to lower subscription costs (~₦1,600 vs. ~$13.78). This structural imbalance means even massive local consumption fails to drive proportional revenue growth. Artists must diversify income beyond streaming through touring and brand deals.

SOURCE: https://techcabal.com/2026/03/23/local-streams-are-reducing-spotify-payouts-for-nigerian-artists/