Squarehouse TV launches today, aiming to serve Pan‑Nigerian audience with fresh digital stories
Squarehouse TV launched today as an independent digital media house set to serve Nigeria’s pan‑Nigerian audience with fresh, locally‑relevant stories. The company says it will move fast, spend smart, and bypass traditional studio gatekeepers to deliver content directly to phones via YouTube. Its debut film, Nwa Boi, is slated for premiere in the coming weeks as the opening argument for its model. The launch comes amid over 153 million active internet users in Nigeria and a creative economy projected to reach $200 billion by 2030, showing a hungry, opinionated audience tired of being talked down to. Squarehouse plans a mix of cinematic films and unscripted social shows sourced from across the country, aiming to showcase everyday ingenuity rarely seen on screen. A spokesperson said the venture proves great storytelling and a scalable business can coexist, promising content that respects viewers’ intelligence. With Nigeria’s creator economy maturing and the gap between audience demand and industry supply narrowing, Squarehouse bets it can close that gap faster than existing players. Will you give a home‑grown digital platform like Squarehouse TV a try, or stick with familiar foreign‑dominated streams for your entertainment?