‘Tiktokers, influencers, everybody now a celebrity’ – Zlatan Ibile laments
Entertainment ‘Tiktokers, influencers, everybody now a celebrity’ – Zlatan Ibile laments Published on April 23, 2026 By Sunny Green Itodo googletag.cmd.push(function() { googletag.display('div-gpt-ad-1500386953281-8'); }); Rapper and singer, Zlatan Ibile has expressed deep concern about the emergence of influencer culture and its impacts on the Nigerian entertainment industry. The singer lamented that music-making is no longer exclusive to professional musicians but anyone with considerable social media influence, including skitmakers, pranksters, TikTokers, and content creators. “It used to be that artists were the celebrities, but now TikTokers, influencers, and content creators are celebrities. That is why you can see an influencer or skit maker drop a song and it blows up,” Zlatan stated in an episode of the Afrobeats podcast hosted by Shopsydoo. googletag.cmd.push(function() { googletag.display('div-gpt-ad-1524595905268-5'); }); The rapper noted that the development has undoubtedly affected the quality of music. Singer Kcee recently expressed similar concerns, claiming that the rise of social media influencers has affected the organic nature of music, streams, and charts. The Limpopo crooner argued that while influencer culture has some benefits, the disadvantages outweigh the advantages. Don't Miss Why it’s difficult for me to commit to one woman – Blaqbonez You may like ‘My parents rejected my house gift, doubted my source of wealth’ – Zlatan Ibile Zlatan Ibile denies vowing not to marry his baby mama after two children Why I won’t invest in upcoming artistes – Zlatan Ibile I’ve quit smoking – Zlatan Ibile reveals How fatherhood changed me – Zlatan Ibile NBA condemns Kano court order forcing TikTokers to marry